Merchant Firm lets you keep all of your profits by eliminating your credit card processing fees through our cash discount platform and Credit Card Surcharging. All prices of goods/services are displayed in both the cash amount and credit amount using Dual pricing technology. The cash amount is discounted from the credit amount. Should a
Merchant Firm lets you keep all of your profits by eliminating your credit card processing fees through our cash discount platform and Credit Card Surcharging. All prices of goods/services are displayed in both the cash amount and credit amount using Dual pricing technology. The cash amount is discounted from the credit amount. Should a customer choose to pay in credit, there will be no discount applied. We also offer surcharge services. This service applies a surcharge fee (maximum 4%) on all credit card sales of goods/services which is shown as an additional separate line item to the cost of the item/service.
As a Merchant Firm merchant you have access to a suite of the newest POS systems and terminals that will allow you to take payments anywhere on-the-go, making your job and your customer’s life much easier. Being able to accept payments at any given time opens your business up to a new world of opportunities and profitability
Merchant Firm does not only eliminate your business’s card fees with our Non-Cash Charge, but it also encourages your customers to pay with cash helping you further avoid card fees and putting cash straight into your pocket. Merchant Firm gives your business the unique ability to reward cash paying customers by giving them a lower price.
The Durbin Amendment does not allow any payment card network to inhibit a merchant’s ability to implement a cash discount.
U.S. interchange rates are unregulated, allowing payment card networks (Visa, MasterCard, etc.) to charge what they want at any time. Interchange fees will continue to increase to the merchant.
It has been statistically proven that raising prices costs far more customers than implementing a cash discount program.
States across the U.S. are raising minimum wage rates, especially in the Tri-State area with New York at $15/hour with New Jersey soon to follow.
Junk fees are just one example of a junk fee charged by your traditional credit card processor.
From rising rent to inventory costs, the cost of doing business grows every year for merchants with no relief.
Well, one must ask - if EVERYTHING is free, How does the company make money? What's the catch?
Since the inception (1950s) of Dinners Club, Visa, Master Card, Discover and Amex, merchants have been paying all the fees associated with accepting Credit Cards at their businesses.
In 2012, Visa and MasterCard had a class action lawsuit settlement of $7.25B, part of the settlement was the ability for business owners to establish a minimum Credit Card purchase of $10.00 and pass the fees on to the customer. BUT, the merchant is not allowed to charge the fees themselves, they must use a third party processor to do so. That's where we come in. As for the legality of this, the Supreme Court passed a law allowing small business owners to pass the fees in all 50 States.
Our proprietary software calculates the fees and passes them to the consumer at the time of purchase should they choose to pay with a Credit Card. For all purchases with a Credit Card, the customer pays 4% The customer gets a discount for paying by Cash. At the end of the month, the business owner pays Nothing.
Example 1 - customer buys a $10.00 item at a retail store, the customer pays with a Credit Card, the costumer's total comes to $10.40 the Merchant gets $10.00 to their bank account next day, we collect $.40 and the merchant pays nothing for this transaction.
Example 2 - customer buys a $10.00 item at a retail store, the costumer pays with cash, end of example.
This program is suited for Pizzerias, Coffee Shops, Sandwich Bars, Bagel Stores and any other fast food establishments. This is also suited for retail establishments such as $.99 Stores, Deli / Grocery Stores, Gas Station Food Marts ETC..
Other business categories that can benefit from this program are service providers such as Plumbers, Electricians, Pool Cleaners, Driving Schools, Car / Limo Service, Cleaning Service, Auto Repair Shops, Real Estate Rentals, Contractors ETC...
There are rare occasions where a business owner incurs fees such as a $25.00 Charge Back Fee if the customer disputes a charge and a $25.00 ACH Reject Fee if the business owner issues a refund but the bank account has insufficient funds to cover the refund..
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